DIAMOND DAWN: Diamonds as a daily fashion staple will be the subject of “Rise and Shine With Diamonds,” a breakfast/fashion show Wednesday morning at Saks Fifth Avenue in New York.

The Diamond Information Center/DeBeers will host the event for jewelry industry people, Saks sales personnel and press. In a runway presentation, pieces by six prominent diamond jewelry designers will adorn apparel from six ready-to-wear designers.

Jewelry by Henry Dunay, for instance, will be paired with dresses by Pamela Dennis. Other names to be featured are jewelers Janis Savitt, Michael Bondanza, Jose Hess, Tina Segal and David Yurman, and rtw designers Jennifer George, Cathy Hardwick, Andrea Jovine, Bettina Reidel and Gemma Kahng.

“What we’re trying to promote is a more fun and contemporary attitude about diamonds,” said Joan Parker, director of the Diamond Information Center. “Our goal is to make the point that diamonds can go with funky clothes by someone like Gemma Kahng as well as they go with the elegant clothes of Pamela Dennis.”

FAST TIMES AT FOSSIL: Fossil Inc., the Dallas-based fashion watch firm that has been in a major growth mode over the last year, has named an executive vice president and chosen a distributor in Japan.

Richard H. Gundy fills the new post of executive vice president. Gundy had been with County Seat Stores since 1984 and was executive vice president there since 1985.

Earlier, he was with Lazarus, a unit of Federated Department Stores, where he rose to the post of senior vice president, and before that he was with Burdines, another Federated unit.

Fossil has also reached a preliminary agreement with Seiko Corp. giving Seiko the rights to distribute the American company’s products in Japan. It will mark Fossil’s entry into the Japanese market.

Fossil, which anticipates signing a formal five-year agreement with Seiko by the end of April, said it does not expect the venture to make a significant contribution to 1994 sales, but described it as opening “another substantial international market.”

The agreement also anticipates the openings of Fossil concept shops this year in Japan, one in Tokyo and another in Osaka.

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