English accessories firm Lulu Guinness unveiled its first collection of sunglasses last week, manufactured under license with Lake Success, N.Y.-based Tura LP.
The line’s 11 plastic and metal frames are as whimsical as the company’s handbags, with looks including cat’s-eye shapes with polkadots, cherry- blossom metal embellishments or laser-engraved stars. The London-based designer behind the firm that bears her name is known to love anything vintage, so each frame is named for a Hollywood star from a bygone era, such as Marlene [Dietrich], Rita [Hayworth] and Greta [Garbo]. “Be a Glamour Girl,” one of Guinness’ signature mantras, is engraved on the inside of each temple.
Each frame comes in a striped purple Lulu Guinness clutch or roll case, that has a mirror zipper pull and a little mirror that can be stashed into a side pocket.
“We felt that her vintage sense of style just wasn’t executed anywhere else in the market,” said Michael Schultz, chief executive officer for Lulu Guinness in the U.S.
Sales projections for the line are “in excess of $2 million,” said Keith M. Kamalich, Eastern national sales manager at Tura, which also manufactures the licensed Escada eyewear and sunglass collections.
Retail prices range from $175 to $195, and the line is scheduled to launch in department stores and Lulu Guinness boutiques in late fall.