RIDING INTO TOWN: Longchamp is riding into SoHo. This fall, the French leather goods brand will open a 9,000-square-foot flagship at Prince and Spring Streets in Manhattan. The two-story space will be divided between retail and wholesale operations.

British architect Thomas Heatherwick designed the interior, which features a bronze staircase with steel risers and a grand atrium skylight. The boutique will carry the full line of women’s and men’s accessories. It is expected to open in October. Longchamp has four other U.S. stores.

FASHION’S CLEAN CAUSES: What is it about handbags and personal hygiene?

Last month, Botkier was pairing up with Crest, and this month, Cynthia Rowley is designing bags with Quilted Northern. As part of the toilet paper firm’s Fashionable to Care initiative, Rowley has created oversized tote bags to be customized by celebrities and auctioned to raise funds for the Susan G. Komen Breast Cancer Foundation.

Teri Hatcher, Courteney Cox, Jessica Alba, Ashlee Simpson and Jennie Garth are among the stars who donated wares for the online auction, which starts today at quiltednorthern.com.

This story first appeared in the May 16, 2005 issue of WWD. Subscribe Today.

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