WWD: You showed a few Miller Girl looks during New York Fashion Week. Why keep the full collection for Los Angeles?
This story first appeared in the November 4, 2003 issue of WWD. Subscribe Today.
Nicole Miller: Miller Girl came from being in L.A. I have an L.A. door, and I always wanted to do clothes that were more casual, sportier, trendier. So it made sense to formally launch it here. I showed everything here.
WWD: Why create Miller Girl?
Miller: A lot of my core collection is occasion-weighted, instead of everyday clothes, and I felt I needed to expand. This is expected to do about $5 million in the first year, and really has the potential to do much more.
WWD: How did showing in L.A. differ from showing in New York?
Miller: It’s much more relaxed here. Everyone just had such a great attitude. I was truly happy with the models, too.
WWD: Is showing in L.A. a one-time stunt?
Miller: No, we’re already planning to come back in April. We’re going to keep Miller Girl for L.A.
WWD: Do you think anyone will confuse your new brand for Miller beer and its promotional army of Miller Girls?
Miller: There are Miller beer girls?