NEW YORK — For such a high-profile guy with a hard-driving image, Tom Florio isn’t afraid to show a bit of humility.

In accepting the Circle of Champions Award from the Fragrance Foundation board Tuesday night, the vice president and publisher of Vogue tipped his hat to the industry, remarking that he “appreciates [its] openness and willingness to collaborate with people like me and the staff of Vogue.”

In saluting his organization, Florio, who was recently named publishing director of the new Men’s Vogue at Condé Nast Publications, which is WWD’s parent, thanked his wife, Lori, “who will insure that none of this goes to my head.”

Rochelle Bloom, Fragrance Foundation president, set the stage for the 22-year publishing veteran by underscoring Florio’s contributions to the industry. At a time when the foundation is trying to stoke consumer interest in fragrance, “Tom started the ball rolling” by producing a series of cable TV specials on Trend Watch, Bloom noted, highlighting the foundation’s annual FiFi awards as well as fragrance features.

Chuck Townsend, president and chief executive officer of Condé Nast Publications, presented Florio with the award before a crowd of 200 in the St. Regis Hotel. Quipping that the St. Regis Roof dining room was one of the nicest venues he has seen during his normal course of attending 1,200 or 1,300 business dinners a year, Townsend declared, “I congratulate all of you for having the good sense [to recognize] the contributions that Tom has made.”

This story first appeared in the October 21, 2005 issue of WWD. Subscribe Today.

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