NEW YORK — Seeking a more powerful message as the business grows, Fortunoff’s has named Peter Cobuzzi, an executive with a range of experience at top brands, to be senior vice president of marketing and sales promotion.

Fortunoff’s, the 16-unit family-run chain that specializes in home products and jewelry, opened a store in White Plains, N.Y., in September and may announce another location this year. The company is seeking to raise additional capital for expansion. Considering Fortunoff’s wide recognition as a strong regional player, the possibilities might include a public offering or attracting a private investor.

“There could be something relatively soon,’’ said Louis Fortunoff, executive vice president, in response to a question about a 17th store. “I’m not revealing it yet.”

Fortunoff said marketing strategies will be geared to stimulate more crossover shopping, so consumers who shop for jewelry would be more inclined to also shop for home goods, and vice versa. “We want to make our jewelry more appealing to home customers and the home area more appealing to jewelry customers,’’ he said. “Certain customers don’t think of us for everything we offer.”

With Cobuzzi coming aboard, “There are a couple of things we want to accomplish,” Fortunoff said. “We want to enhance the marketing message of Fortunoff, so we brought in somebody who understands both the home and jewelry business, and we want to create a unified marketing message for the brand. It should be more powerful, and more visible. We want to take advantage of all sorts of media, including database marketing.”

Barbara Kaplan had been serving in a marketing position, but Fortunoff would not comment on her status.

Cobuzzi had been vice president of brand development at Lenox Inc., the china, crystal and gifts manufacturer and retailer, since 1998, responsible for brand management, market research and strategy. Before that, he was vice president of advertising at Tourneau, the watch company. He helped open the Tourneau Time Machine, the Manhattan flagship on 57th Street and Madison Avenue

He also spent several years at Phillips-Van Heusen as director of marketing for the Geoffrey Beene retail group and was at Bally of Switzerland, as director of advertising and public relations.

This story first appeared in the July 15, 2004 issue of WWD. Subscribe Today.

Founded in 1922, Fortunoff has six retail stores specializing in fine jewelry and home furnishings in New York and New Jersey, and other stores for outdoor furniture, baby products including jewelry, gifts and furniture, and clearance.