Pascal Morand

PARIS – The Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode – French fashion’s governing body – said on Wednesday it has named Pascal Morand as executive president, replacing Stéphane Wargnier.

Morand is the former director general of the Institut Français de la Mode and former dean of business school ESCP Europe, and was previously deputy director general of the Chamber of Commerce and Industry of the Paris region.

Wargnier, former communications director at Hermès and Petit Bateau, will become an adviser to the federation’s president, Ralph Toledano. He is to remain professor and codirector of studies at the Ecole de la Chambre Syndicale de la Couture Parisienne.

The nominations will become effective in January.

Wargnier was the first to occupy the executive president post, created last year at the same time Toledano took over from Didier Grumbach.

Toledano, who is president of Puig fashion, which spans such names as Nina Ricci and Jean Paul Gaultier, said the decision was designed to reinforce the management of the federation.

“I am a nonexecutive chairman. I have another job, and the executive president takes care of day-to-day business. It is a heavy, heavy workload. Stéphane had other activities that were important to him, and we both realized after a while that we really needed a full-time person with a very rare set of skills,” he told WWD.

He praised Morand, the author of several books on topics including luxury and innovation.

“Pascal will have a hand both in defining the strategy with the five members of the executive committee and implementing it,” Toledano said. “I am there to support him and to be his sounding board when he needs it, but I am not the one doing the job.”

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