Now is the time for retailers to go the distance for their customers, and Bergdorf Goodman and Lanvin certainly went the extra mile Thursday night, turning what was essentially a trunk show into a grand Muhammad-and-the-mountain moment. As with any designer PA, the idea was to give clients a personal shopping experience. But rather than the usual in-store affair, Bergdorf brought in Lanvin’s Alber Elbaz to host a cocktail party and runway show at a private club housed in a stately white marble building on the northeast corner of 60th Street and Fifth Avenue, which, in a slightly Kubrickian twist, insisted up front that reporters not mention its name. An odd but not entirely inappropriate request; Lanvin is something of a fetish for the fashionable, after all.
This story first appeared in the April 6, 2009 issue of WWD. Subscribe Today.