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For the next buzz, the Los Angeles installment of Gen Art’s “Fresh Faces in Fashion” is a requisite stop. Louis Verdad was unknown before Arianne Phillips discovered him here last April.

This story first appeared in the November 5, 2003 issue of WWD. Subscribe Today.

Among the many young hopefuls who showed under the Gen Art umbrella last week was Japanese designer Atsuko Nagayasu, who showed her quirky line of sportswear, Ballroom, a mix of leafy prints and sequined strips on wrap skirts or a slinky shirred jersey top. Meanwhile, San Francisco-based Lemon Twist’s Eric and Danette Scheib showed off-kilter hipster chic — oxfords layered with T-shirts featuring stenciled fish prints or shiny cargos with striped jackets.

Editte Kehishyan showed the brilliantly colored short shirred silk and swingy jersey looks that are a hit among the likes of Tracee Ellis Ross and Jennifer Lopez. This time, she paired them with terrific cigarette pants. Also going for glam was Shay Todd, whose itty-bitty swimsuits — a black maillot with Swarovski crystals and corset-like details — are better suited for blinged-out babes lounging poolside than actually getting wet. In the same vein, Oligo Tissew should have stuck to the textural knits he’s known for rather than the overly sexy cut-and-sew pieces he showed.

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