MILAN — The bidding war for Valentino is heating up.

While Marzotto, Lawrence Stroll and Silas Chou are still mum about their pursuit of the venerable brand, the third bidder, the French conglomerate Frey, confirmed for the first time that it is “extremely interested” and that it intends to be aggressive in acquiring the house.

Antoine Frey, the company’s managing director, told WWD, “We will do everything we can to see this through to the end.”

Frey said the group is interested in the luxury sector, which, he pointed out, was “the axis of strategic development” for the company, and this type of acquisition would be a good way to get into the fashion business.

“This is an exceptional opportunity to enter the luxury world and we will do everything possible to obtain this brand,” said Frey.

A family-controlled company, Frey’s distribution interests in France include Mondial Peche, a chain of fishing-supply stores, and the sporting goods stores Planet Sport. In addition to having stakes in the Mumm, Perrier Jouet, Ayala, Montebello, and Lagune brands, the company has interests in the real estate sector.

A spokesman at Holding di Partecipazioni Industriali, which owns GFT Net, Valentino, Fila, Joseph Abboud and the publishing house RCS, said there was “no news” on Tuesday.

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