LOS ANGELES — How to go from a jobber selling fast fashion into a brand with a focused point of view and collections is no easy feat. For Honey Punch, it was a seven-year process that has the company now at a turning point.
The company, started in 2002, is on an ambitious track for global status. About six months ago the business stopped selling Honey Punch at the Mart — a collection of businesses hawking mostly fast fashion in downtown. The design and sourcing teams began putting together collections for Topshop. By year’s end, the company should have 31 concessions in the London-based retailer. The company counts more than 500 retail customers, including Berlin-based Zalando, Bloomingdale’s and LuLus.