LOS ANGELES — How to go from a jobber selling fast fashion into a brand with a focused point of view and collections is no easy feat. For Honey Punch, it was a seven-year process that has the company now at a turning point.
The company, started in 2002, is on an ambitious track for global status. About six months ago the business stopped selling Honey Punch at the Mart — a collection of businesses hawking mostly fast fashion in downtown. The design and sourcing teams began putting together collections for Topshop. By year’s end, the company should have 31 concessions in the London-based retailer. The company counts more than 500 retail customers, including Berlin-based Zalando, Bloomingdale’s and LuLus.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty