NEW YORK — Garnier’s leading hair care brand, Fructis, now has a celebrity stylist singing its praises. Brian Magallones, a hairdresser who includes Joss Stone, Mischa Barton and Nicole Richie as his clients, will use his knowledge to forecast the latest styling trends, as well as to guide new product development and demonstrate hair tips.

“We are thrilled to have Brian as Garnier Fructis’ celebrity hairstylist,” said Cheryl Vitali, senior vice president of marketing, Maybelline New York-Garnier, in a statement. “In addition to mirroring Garnier’s ideals on making hair healthy to achieve beautiful results, he brings our consumers valuable expertise on how to achieve the latest looks in a way that is accessible to all.”

Magallones began his career as an assistant at the Brad Johns Salon in New York, then went to work at Oscar Blandi. Freelancing on both coasts put Magallones at the forefront of the editorial world.

“I truly believe in the Garnier Fructis products and feel we have the same philosophy of achieving great hair by nourishing and strengthening it while adding tremendous shine. It is also important to me that I work with a line that is so available to everyone and highly performs,” he said in a statement.

This story first appeared in the July 14, 2006 issue of WWD. Subscribe Today.

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