By  on February 28, 2019

Before streetwear became a fashion force in and of itself, there was FUBU.

Started by four friends, the brand (an acronym for “For Us, By Us”) was a $350 million operation with 200 freestanding stores in the late Nineties. Through a new deal with Century 21, founders Daymond John, Keith Perrin, J. Alexander Martin and Carl Brown are relaunching it with a 10-piece collection of hoodies, T-shirts and other classics. A few hundred shoppers are expected at the 15-unit chain’s downtown flagship for Friday’s meet-and-greet with the founders who gave considerable thought to reviving the business after a seven-year hiatus.

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