Denim Dish

Lee&#8217s goal with its new contemporary collection is to encourage women who shop at national chains but don&#8217t buy jeans there to reconsider

Image Credit: Robert Mitra

Lee’s goal with its new contemporary collection is to encourage women who shop at national chains but don’t buy jeans there to reconsider.
Lee’s “One True Fit” style is aimed at contemporary shoppers.

Image Credit: Robert Mitra

Lee’s “One True Fit” style is aimed at contemporary shoppers.
George Henderson, Burlington Industries

Image Credit: Robert Mitra

George Henderson, Burlington Industries
Coolwear plans to add more nondenim bottoms with denim treatments to its line for back-to-school.

Image Credit: Robert Mitra

Coolwear plans to add more nondenim bottoms with denim treatments to its line for back-to-school.

Lee&#8217s goal with its new contemporary collection is to encourage women who shop at national chains but don&#8217t buy jeans there to reconsider