Denim Dish

In response to requests from a major retailer Mudd plans to launch higher-priced jeans for the back-to-school season Here an image from its current TV ad campaign

Image Credit: WWD Staff

In response to requests from a major retailer, Mudd plans to launch higher-priced jeans for the back-to-school season. Here, an image from its current TV ad campaign.
Lisa Engelman, Paris Blues: “If she didn’t want it at $38, she’s not going to want it at $19.99.”

Image Credit: WWD Staff

Lisa Engelman, Paris Blues: “If she didn’t want it at $38, she’s not going to want it at $19.99.”
Dick Gilbert, Mudd Inc.: “This is not a volume enhancer, this is a quality enhancer. It’ll be splitting dollars at best.”

Image Credit: WWD Staff

Dick Gilbert, Mudd Inc.: “This is not a volume enhancer, this is a quality enhancer. It’ll be splitting dollars at best.”

In response to requests from a major retailer Mudd plans to launch higher-priced jeans for the back-to-school season Here an image from its current TV ad campaign