Skingraft Fall 2016 Collection Titled “Primal”
Skingraft’s fall 2016 collection is titled “Primal.” “It’s future mystic — something very ancient, something very future,” said Jonny Cota, the brand’s founder and creative director.
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Skingraft RTW Fall 2016
Image Credit: WWD A look from Skingraft’s fall 2016 collection.
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Skingraft RTW Fall 2016
Image Credit: WWD Leather and layering were key motifs in Skingraft’s fall 2016 collection.
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Skingraft RTW Fall 2016
Image Credit: WWD Skingraft creative director Jonny Cota accented his black and white palette for fall 2016 with blood red.
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Skingraft RTW Fall 2016
Image Credit: WWD Immediately after the dance presentation, a pop-up shop sold pieces from the fall 2016 collection, including $125 snakeskin wallets.
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Skingraft RTW Fall 2016
Image Credit: WWD A look from Skingraft’s fall 2016 collection.
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Skingraft RTW Fall 2016
Image Credit: WWD By switching to a direct-to-consumer business model for the fall 2016 season, Skingraft is able to reduce prices by about 25 percent.
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Skingraft RTW Fall 2016
Image Credit: WWD A look from Skingraft’s fall 2016 collection.
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Dancers at Skingraft’s Fall 2016 Presentation
Image Credit: WWD To highlight the white-striped black poncho, asymmetric red T-shirt, drop-crotch shorts and other pieces from Skingraft’s fall 2016 collection, founder Jonny Cota recruited a dozen dancers to pop, lock, leap and spaz out to a throbbing electro beat within a circle lit by fluorescent bars.
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Skingraft’s Commemorative Collection
Image Credit: WWD In a commemorative collection on display at RVCC, Skingraft chose a signature style from each year of its decadelong history.
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Skingraft’s Jonny Cota
Image Credit: WWD Jonny Cota, the founder and creative director of Skingraft, named his fall 2016 collection “Primal” to indicate a return to the roots that he planted at the brand’s founding 10 years ago.
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Mayer Hawthorne
Image Credit: WWD An acquaintance of Skingraft founder Jonny Cota, Mayer Hawthorne dressed quite differently from the Goth-tinged crowd. In a sleek Sandro suit, graphic Marc Jacobs socks and shiny Paul Smith sneakers, he still admired the brand’s snakeskin wallets and cropped women’s blazer, which he eyed for his girlfriend. He also appreciated the designs worn by dancers in the presentation. “They were all wearing the clothes and they can move that well. What’s important to me about clothes is you can move in them,” he said.
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Mayer Hawthorne and Jonny Cota
Image Credit: WWD Neo-soul singer Mayer Hawthorne and Skingraft founder Jonny Cota greeted each other after Skingraft’s show at RVCC.