NEW YORK — Gant, a brand primarily known for its all-American preppy looks, has joined forces with the venerable retailer Jeffrey to create an exclusive men’s collection. Both parties are considering developing a women’s collection together for spring.

Initially, the men’s limited assortment will consist of fresh takes on button-down shirts and rugby shirts — the original products Gant started with in its early days in New Haven in 1949. The slim-fitting button-down shirts will retail for $175 and will be offered in seven different fabrics. The all-cotton rugby shirts will retail for $195 and will be offered in six different fabrics.

Gant chief executive officer Ari Hoffman said, “There is no better place to reintroduce the icons of our brand than at the icon of luxury boutiques.”

In a statement, Jeffrey Kalinsky, owner of Jeffrey, said, “We set out to capture the essence of Gant that I remember from childhood — the classic button-down with simple and understated details, and the perfect rugby shirt that fits exactly how you want it to.”

The line will hit the Jeffrey sales floor this November, for the holiday season.

This story first appeared in the June 23, 2006 issue of WWD. Subscribe Today.

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