NEW YORK — Gap Inc. has filled its long-vacant position for head of marketing at its flagship Gap brand.

This story first appeared in the January 20, 2004 issue of WWD. Subscribe Today.

The company said Monday that Jeff Jones will join Gap as executive vice president, marketing on April 1. He succeeds Peter Hempel, who left the firm in July 2002.

Reporting to Gap brand president Gary Muto, Jones will be responsible for all aspects of marketing and brand communications for Gap, GapKids, BabyGap and BodyGap.

“Jeff has an exceptional blend of marketing expertise, brand management skills and general management business experience,” Muto said in a statement. “His track record and ability to develop and execute growth-focused strategies will be critical as we continue to evolve all of our Gap brand concepts and create closer relationships with our customers.”

Jones has more than 13 years of marketing and brand management experience, Gap said, most recently as chief executive officer of LB Works, a unit of Publicis Groupe’s Leo Burnett USA, whose clients have included Altoids, EarthLink, Gateway, Maytag and Starbucks. Jones will resign his position at LB works at the end of next month following the parent company’s decision to fold that business back into the main agency.