By  on October 21, 2010

Patrick Robinson unveiled Gap’s global spring collection on Wednesday night in London, and it’s packed with fluid, sophisticated looks and a part-pale, part-earthy color palette clearly inspired by the designer’s days working for Giorgio Armani in Milan. He offered up basics with flair, including sleeveless denim tops with wide ruffles around the armhole, floaty blouses with ribbons, pleating and other flirty details, boxy knitted shift dresses with chiffon details, and short slouchy jackets paired with his new, wide-legged, high-waisted trousers.

“Sexiness and sophistication — Europeans get it and they demand it,” said Robinson, Gap Inc.’s executive vice president for global design, during a walk-through before the show. “My biggest hurdle has been to change the mind-set of the Gap customer in the U.S. who grew up with the brand and automatically thinks of basics. What I want to offer are interesting essentials — fashion, excitement, newness. But the challenge is: how quickly do you walk the traditional customer toward this, how do you push their minds in that direction?”

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