NEW YORK — Gen Art and Fashion Group International are continuing to increase their efforts to promote emerging design talent with new plans for their respective events, the Gen Art fashion show on Feb. 5 and FGI’s Rising Star Awards on Jan. 29.

Participating in Gen Art’s show for the fall season are three designer businesses that have recently drawn attention for their work and unusual backgrounds. Oliver Christian Herold, the part-time stockbroker who began his signature line in 2001, has raised some eyebrows for incorporating political statements on the use of Native American stereotypes in sporting events as an eveningwear motif. Also showing will be the design team of Nike Ingwa Clausing and Tina Hernaiz Melero, two German-born women who design in New York under the oddly punctuated label Ingwa; Melero, and Parsons alumna Maria Pascual, whose line is called Chenpascual and who is opening her own store in London this year.

The show will be staged in the Waldorf-Astoria’s Grand Ballroom, with L’Oréal Féria as the presenting partner, while Gen Art’s fashion week sponsors include Acura, Ecru New York, Creative Nail Design, Ketel One Vodka, Invigor8 and Heineken.

Also targeting the emerging designer crowd, Fashion Group International is planning its seventh annual Rising Star Awards on Jan. 29, also at the Waldorf-Astoria, honoring eight new talents in categories including accessories, fashion and retail.

The organization, which separately is moving its offices to 8 West 40th Street on Jan. 19, said Tuesday that Stacey Schieffelin, chief executive officer of Models Prefer Ltd., will be the emcee for the luncheon event, which is being sponsored by Solstiss Bucol.

Several judges also will present in categories related to their respective fields: Colette Malouf will present for accessories, Coach’s Reed Krakoff for retail, Patricia Field for women’s wear, Alan Flusser for men’s wear, Steven Dweck for jewelry, architect Calvin Tsao for home and interior design, Seventeen editor in chief Atoosa Rubenstein for beauty, and Muriel Gonzalez, senior vice president and general merchandise manager at Bergdorf Goodman, for fragrance.

This story first appeared in the January 14, 2004 issue of WWD. Subscribe Today.