NEW YORK — After struggling for the past 18 months during the recession, Gen Art has called it quits.

This story first appeared in the May 6, 2010 issue of WWD. Subscribe Today.

Gen Art, which has been in business for 16 years, is a national organization that showcases emerging fashion designers, filmmakers, musicians and visual artists. The company has offices in New York, Los Angeles, San Francisco, Miami and Chicago, and produces more than 100 events a year, ranging from weeklong film festivals to the Fresh Faces Fashion Show in Chicago to the Vanguard Art Fair during Miami Art Basel. It also hosts art receptions, film screenings and live music performances.

Ian and Stefan Gerard, founders of Gen Art, sent out an e-mail Wednesday afternoon, saying, “During this challenging time we did everything in our power to adjust our business to these new business realities by cutting costs and seeking out alternative funding solutions. However, when a major, new, corporate partnership unexpectedly collapsed a few weeks ago, we found ourselves without sufficient resources or time to overcome this sudden and substantial loss of revenue.” As of Wednesday, Gen Art has halted all operations.

Neither Ian nor Stefan Gerard was available for comment Wednesday.

Gen Art’s final New York event was the 15th Anniversary Film Festival last month at the Ziegfeld Theatre for the New York premiere of “Happythankyoumoreplease.”

Over the years, many of Gen Art’s programs were custom-created with a single corporate partner. For example, Gen Art produced the 7 Fresh Faces in Film program with Seven For All Mankind.

Gen Art has teamed up with such partners as American Express, BlackBerry, Bombay Sapphire, Citibank, Delta Air Lines, Don Julio, Dos Equis, Diesel, Fiji, JetBlue, Kenneth Cole, Land Rover, Lipton Tea, MAC Cosmetics, Tiffany and W Hotels.

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