By  on November 26, 2019

Gen Z is on track to be the largest, best educated, most financially powerful and diverse generation, according Lizzy Eisenberg, director of market development for Afterpay, who shared stats about the consumer segment aged 4 to 24.

“Many are super young and haven’t come into their spending power yet, but they are still spending $143 billion today,” she said, noting that some of that is their parents’ money, but that most of her research tracked consumers ages 16 to 24, who have their own money.

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