By  on August 13, 2019

On a recent shopping spree in Brooklyn, 25-year-old Pierce Nasser wandered over to the women’s side of the Åland boutique, a buzzy, South Korean label named after a clutch of islands in Scandinavia. Hugging an armful of clothing gathered in the men’s section, he turned to the feminine side of the floor, joining his friend Maria Alsadek to browse the full racks of contemporary, midpriced clothing in an otherwise sparse, concrete setting — acid-washed jean shorts, cropped tops with sporty stripes and roomy, tailored shirts.

Reflecting a growing trend of blurring gender boundaries among younger fashion consumers, the pair said they have been shopping men’s and women’s departments for several years. 

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