By  on January 8, 2020

“Unisex,” the industry’s buzzword and symbol for inclusion and diversity, is now more mainstream thanks to brands casting male and female models for their look books and designers casting a broader spectrum of genders for their fashion shows. But with the advent of unisex collections comes a myriad of questions. For one, what makes a collection unisex? Also, where does it fit in a store or web site?

Few retailers, brands and designers are ready for this movement. Inhabit launched its first genderless collection last fall, Norma Kamali changed her storied brand to a unisex label last year, Umit Benan launched unisex line B+ and Equipment is launching a gender-fluid collection in spring 2020.

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