By  on March 21, 2018

LONDON — Geraldina Bassani Antivari’s label was the designer’s answer to the challenges brewing in the industry.

“There’s no service in the industry, it’s very inhuman. They don’t cater to real people, they cater to models and to people who want to be part of the fashion world. I know there’s a whole fun side to that, but real people in their day-to-day lives, want staples,” said Bassani Antivari, who also works as the creative director of the label Mr & Mrs Italy, known for its fur-lined parkas.

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