NEW YORK — Luxury leather goods company Ghurka has named Kenneth Landis as chief executive officer, succeeding Abe Chehebar, who remains chairman.

Landis most recently was chairman of Vivre, a direct-to-consumer luxury lifestyle brand. He was a co-founder of Bobbi Brown Cosmetics and ceo of Benetton Cosmetics. Landis has also acquired an equity interest in Ghurka.

“The Ghurka product at retail is doing exceptional,’’ Chehebar said. “As the business started to grow, I realized I needed some help. That’s where Ken comes in.”

Chehebar said opportunities within the brand are greater than he had anticipated when the acquisition took place. The biggest potential is at the retail level, and the company is developing a long-term expansion strategy, he added. Its third flagship will open on Chicago’s Michigan Avenue on Aug. 2, and there are plans for another shop before the end of the year. Chehebar expects to open three to four locations in 2005.

The Norwalk, Conn.-based company also plans to introduce new product categories. “We see a lot of opportunity in the women’s segment of the business,” Chehebar said.

— Emily Holt

This story first appeared in the July 26, 2004 issue of WWD. Subscribe Today.