Giuseppe Junior

Giuseppe Zanotti is entering the children’s footwear arena.

The designer has established a new label, called Giuseppe Junior, dedicated to shoes for babies, little boys and girls, to launch in May.

The collection will be produced by Vicini, the company that also manufactures the Giuseppe Zanotti Design men’s and women’s line. It includes seven bar buckle sneakers developed in a range of materials, such as napa, velvet, as well as laminated and snakeskin printed leather, embellished with metallic details and crystals. The shoes are developed for newborn and up to size 2. Prices will range from $350 to $550.

“I’m very enthusiastic about this new venture,” Zanotti said. “Challenges are vital for me and stimulate my creativity. In the past, I have designed children’s shoes for my clients and celebrities such as Beyoncé, Kanye West, Kim Kardashian and Karolina Kurkova. Their children were some of my first little fans. Delighted with the growing popularity of these styles, I thought it was the right time to create a range for little fashionistas and I loved translating my designs into a first junior collection.”

Giuseppe Junior will be available online for pre-order at giuseppezanottideisgn.com from May 2 and the collection will hit the Giuseppe Zanotti Design flagships at the end of the month.