PARIS — Denmark and France are aligning their efforts on the sustainability in fashion front.
Copenhagen-based Global Fashion Agenda and Paris fashion school, Institut Français de la Mode, or the IFM, on Wednesday signed a memorandum outlining their commitment to establishing more partnership agreements to accelerate initiatives in the field.
The signing of a Memorandum of Understanding took place at the opening of the Economic Forum, with as its backdrop French President Emmanuel Macron’s state visit to Denmark. Present at the event were French Finance Minister Bruno Le Maire; Dominique Jacomet, dean of the IFM; and Pascal Morand, executive president of the Fédération de la Haute Couture et de la Mode.
“Confronting those global challenges requires a united effort,” said Eva Kruse, chief executive officer of Global Fashion Agenda, a leadership forum on fashion sustainability which organizes the annual Copenhagen Fashion Summit as well as the yearly industry report, Pulse of the Fashion Industry. “The French fashion industry is one of the world’s most powerful and influential, which is why we already work closely with sustainability pioneer and leading French luxury group Kering, but signing this MoU is vital to accomplishing broader changes in French fashion companies and to creating concrete initiatives to educate and guide industry leaders toward new business models that will secure the future of people, profits and the planet.”
Future projects listed in a statement released by the IFM included the possibility of engaging the industry’s decision makers via leadership roundtables or issuing joint communications on the challenges, advancements, actions taken and policies implemented regarding sustainability.
Jacomet said that the partnership offers “a great opportunity to promote sustainability at all levels of the fashion industry, and increase awareness among executives, designers and researchers.”