Other strategic partners of the leadership forum on fashion sustainability, which organizes the annual Copenhagen Fashion Summit as well as the yearly industry report, Pulse of the Fashion Industry, in collaboration with the Boston Consulting Group and the annual CEO Agenda, include H&M, Kering, Li & Fung, Sustainable Apparel Coalition and Target.
Global Fashion Agenda’s chief executive officer Eva Kruse in a statement released on Wednesday said the nonprofit organization has long had Nike on its radar. “Having an athletic company in our group will not only help push the agenda in an important segment, but with Nike’s global reach and innovative thinking, they’ll be able to help us propel the agenda further,” she said.
The aim of the GFA is to mobilize the global fashion system and guide and support industry leaders in changing the way fashion is produced, marketed and consumed.
Nike releases geared around its commitment to sustainable innovation, meanwhile, include the Flyknit and Nike Air styles. The brand releases a yearly Sustainable Business Report.
“Sustainability is embedded into everything we do. It’s a driving force for innovation, and we believe that there should be no compromise between sustainability, style and performance,” said Noel Kinder, chief sustainability officer at Nike. “We’re looking forward to working with Global Fashion Agenda to accelerate sustainability in the industry.”