By  on August 28, 2019

Global jewelry brand Pandora is looking to Los Angeles to kick-start its turnaround.

On Wednesday, the Copenhagen-based charm-maker touched down in the creative metropolis to relaunch the brand for a new generation, painting the streets of downtown L.A. pink — its new signature color — and holding an influencer-packed luncheon and evening celebration featuring performances by SZA and Charlie XCX, with more than 400 guests from around the world.

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