Though primarily known as a town of silicon start-ups, San Francisco is now making its mark on the fashion scene with contemporary boutiques and a growing talent pool of designers. Here, a look at the city’s newest crop of collections.
Designer: Susan Hengst
Launched: Spring-summer 2004.
The Look: Playful, feminine sportswear collection with a slightly urban attitude.
Wholesale price: $81 to $315.
Stores: Dernier Cri, New York; Neiman Marcus; Diavolina, Los Angeles.
Designers: Shinoby Sering, Ivy Chan and Umay Mohammed.
The Look: Colorful sportswear line has a vintage inspiration.
Years in business: 10
Wholesale price: $40 to $80.
Stores: Madison, Los Angeles; Planet Blue, Los Angeles; Mini Mini Market, Brooklyn, N.Y.
Designers: Husband-and-wife team Danette and Eric Scheib.
Years in business: Five
The Look: Sixties-inspired, ladylike collection features Scheib’s graphic stencils.
Wholesale price: $68 to $500.
Stores: Lemon Twist, San Francisco; Mac, San Francisco; TG 170, New York; Noni, Los Angeles.
Designers: Jill Giordano and Brian Scheyer
First season: Fall 2006.
The Look: Geometrically cut suits and jackets incorporating the designers’ backgrounds in graphic design and patternmaking.
Wholesale price: $180 to $400.
Stores: Mingle, San Francisco; Ouvrez la Porte, Brooklyn, N.Y.
Designer: Kate Sutton
Launched: October 2005.
The Look: Functional, fun golfwear for a bit of whimsy on and off the course.
Wholsesale price: $14 to $95.
Stores: Brown Eyed Girl, San Francisco; Cabana, Santa Monica; The Bears Club, Jupiter, Fla.
Designer: Rene Huber
Launched line: 2005
The Look: Leather accessories line that updates Seventies style with quilting, pleating, braids and golden-hued nail heads.
Wholesale price: $96 to $325.
Stores: Neiman Marcus; Iconology, Los Angeles; Dish, San Francisco.
Designer: Linnea Michaelson
First season: Fall 2004.
The Look: Knitwear-based sportswear line featuring subtle colors, woven patterns and textures.
Wholesale price: $4 to $200.
Stores: Fred Segal, Los Angeles; Market, Los Angeles; Gracie, Rancho Santa Fe, Calif.
Designers: Terrell Wick and Richard Atkins
First season: Fall-holiday 2006.
The Look: Superslim silhouettes.
Wholesale price: $95 to $110.
Stores: Better premium denim boutiques.