NEW YORK — In a bid to build its global presence, Kate Spade on Tuesday said Alan Goodman has joined as senior vice president of international business development.

Currently, the handbag and accessories brand is sold in Japan and in a few specialty stores in Europe, but distribution is sparse and international sales are a small part of overall revenues.

Goodman, who most recently was the longtime senior vice president of international licensing at Polo Ralph Lauren, is also overseeing the day-to-day operations of the Jack Spade men’s business. He reports to Robin Marino, president and chief operating officer of the Kate Spade and Jack Spade brands.

“We see tremendous potential to expand the Kate Spade business across all categories outside the United States as we continue to maintain limited exclusive distribution in America,” Marino said.

A spokeswoman said the company wants to build in existing European markets as well as other Asian areas.

Spade has annual sales of about $60 million, and Neiman Marcus holds a 56 percent stake in the firm. The brand made its mark in the mid-Nineties with nylon bags in trendy shapes, but has achieved growth lately by entering new categories and expanding into retail. Late last year, the company announced plans to enter the burgeoning home category with such products as fabric, wallpaper, bedding and tabletop, and it has licensing deals for shoes, eyewear and beauty products. There are now seven retail units, in such locales as Chicago, San Francisco and Manhattan, and it has about 300 retail accounts.

Also on Wednesday, the firm said it promoted Margaret Touborg to senior vice president of licensing and strategic planning from vice president of licensing and interanational business development, and Julia Leach to senior vice president of creative services from director of creative services.

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