By  on July 21, 2006

NEW YORK — As the number of product launches escalates, so do the chances for failure, prompting longtime industry consultant Suzanne Grayson to come up with a numerical system that she said will score a product’s potential for success.

Called Brand Audit, it’s a system designed either to gauge a new product’s chances, or to measure the potential for revitalization of an existing brand by sizing up its strengths and weaknesses versus the competition.

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