NEW YORK — Olympic fashions have come a long way, baby. In place of the burdensome, modesty-driven looks of the early 20th century, today’s styles are all about mixing fashion with high performance — and in some cases, daring to bare. Athletes now enjoy the freedom of apparel that’s ultralightweight, allowing for greater ease of movement. And, thanks in large part to Eighties runner Florence Griffith Joyner, color, too, has made its way into the mix with bright, festive hues that are perfect for taking home the gold.
This story first appeared in the July 15, 2004 issue of WWD. Subscribe Today.