Banana Republic is going back to its roots — and turning them green in the process. For summer 2009 the company will launch the Heritage for Women collection, which creative director and executive vice president of design Simon Kneen describes as “signature sportswear for the really modern attitude.” The Heritage collection (already part of Banana Republic’s men’s wear) will incorporate the year-old Green collection. Kneen calls Heritage a “sexy” approach to classic Banana Republic style, but its distinguishing characteristic is that roughly 90 percent of it is environmentally sustainable. “We needed to define what green was and how it wasn’t just something that would just sit outside of any collection,” says Kneen of the decision to absorb the Green line into Heritage.
This story first appeared in the January 15, 2009 issue of WWD. Subscribe Today.
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