In an effort to raise awareness about girls’ and women’s issues around the globe, the Gucci-led Chime For Change has secured a long-term partnership with Global Citizen, a group striving to end extreme poverty by 2030.

To that end, Gucci and Chime For Change have signed on as the presenting partners for this year’s Global Citizen Festival that will be held on Sept. 26 in New York on Central Park’s Great Lawn. Thousands are expected to catch performances by Beyoncé, Ed Sheeran, Pearl Jam and Coldplay.

Beyoncé will be right at home, and not just because she and Jay Z live in TriBeCa. In 2013, she cofounded Chime for Change with Salma Hayek to help raise funds and awareness for girls’ and women’s empowerment with a focus on education, health and justice. Through crowdfunding, the group has raised more than $7.3 million to support 409 projects in 86 countries through 144 nonprofit partners.

Never one to shirk the spotlight, Beyoncé helped launch the partnership with Global Citizen with an announcement video. Her cohort Hayek noted that Chime for Change and Global Citizen were both started “with the idea that individuals have a significant role to play in creating global change.” She said, “This partnership will reach millions of people who want to lend their voices to call for change for girls and women.”

Gender equality is a pillar in Global Citizen’s strategy to eliminate extreme poverty by 2030. That date is in step with the United Nation’s timeline for the Sustainable Development Goals (SDGs), which will measure progress in development across 17 key areas through 2030. By teaming with Global Citizen, Chime For Change can tap into the poverty-fighting group’s Web site to try to encourage, educate and motivate millions of citizens to support girls and women.  Both groups plan to leverage each other’s platforms, communities and partners to further their respective messages in today’s ever-hyperlinked society.

Grassroots activism and individual action are central to their new alliance. In addition to supporting girls’ and women’s causes via the Global Citizen platform, Chime For Change will also be plugging “Chime for Education” through its recently launched Crowdrise campaign captained by notables such as Hayek, Chime advisory board member Arianna Huffington, actor and activist Freida Pinto, and Elle’s Robbie Myers.

H&M is another fashion company that will be helping to fight global poverty as a core partner at this fall’s Global Citizen Festival. Daniel Kulle, country manager of H&M U.S., said, “This summer, we encourage customers to close the loop in fashion by dropping off gently used clothes to be recycled at any H&M. Through this easy action, customers can gain points to win festival tickets and join H&M in creating a better fashion future.”

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