Backstage at Gucci Cruise 2020

ROCK ON: Gucci on Thursday provided details on its most recent restoration project, revealed in March. The Italian luxury goods company will contribute 1.6 million euros over two years to the restoration and conservation of Rome’s Belvedere Garden at Villa Tarpea, and reorganization of the green area landscape located on the tufa rock of the Capitoline Hill. The project is called “Rupe Tarpea, Between Legend and Future,” aimed at the restoration, preservation and improvement of the Tarpeian Rock in Rome, a steep cliff of the southern summit of the Capitoline Hill, overlooking the Roman Forum. Up to the first century A.D., traitors were sentenced to death and thrown off the cliff. Today the cliff, made mainly of tufa, is a unique natural space.

Gucci’s resort show was held nearby, at the Capitoline Museums, on May 28.

“Being able to make a civil contribution to the eternal city, the birthplace of our creative director [Alessandro Michele] and which also houses our design office is an immense honor for me,” said Marco Bizzarri, president and chief executive officer of Gucci. “Alessandro and the contemporaneity of Gucci are in constant daily dialogue with the ancient world. It is an endless conversation because every day we are confronted with the weightless presence of our heritage. Contributing to the restoration of the Rupe Tarpea and its return to the citizens of Rome and its visitors, is for me and all at Gucci, an infinite joy.”

The Rupe Tarpea cultural project — promoted by Roma Capitale, the council of the city of Rome — calls for a partnership between the Capitoline Superintendence for Cultural Heritage and Gucci.

“With the invaluable synergy between the public and private worlds, we are adding another jigsaw piece to the improvement of our immense historical, artistic and cultural heritage,” said Virginia Raggi, mayor of Rome. A treasure that does not just belong to Rome and Italy, but to everyone. The Rupe Tarpea will come back to life and, thanks to the splendid backdrop of the Roman Forum and the Colosseum, it will become a unique and evocative setting for hosting important cultural
and artistic events.”

This is not Gucci’s first such donation. Two years ago, the company pledged to bestow $2.1 million to support the restoration of Florence’s Boboli Gardens when Michele decided to hold the brand’s cruise 2018 show at the Palatina Gallery overlooking the gardens. The event was part of a cultural project with the Uffizi Gallery and the city of Florence.

In recent years, Gucci has established cultural collaborations with Palazzo Strozzi in Florence, the Minsheng Art Museum in Shanghai, Chatsworth House in England and LACMA in Los Angeles.