NEW YORK — Robin Hall, a 25-year veteran of retail marketing and creative services, has returned to Macy’s East, as group vice president for annual and special events. He succeeds Jean McFaddin, who is officially retiring on April 30 and for many years was the face of Macy’s at the Macy’s Thanksgiving Day Parade, leading the procession from the upper West Side down to Herald Square. Hall will be responsible for the blockbuster events that Macy’s is famous for and McFaddin was instrumental in organizing and growing. Among Macy’s public extravaganzas are the Fourth of July Fireworks, the Flower Show, Tap-O-Mania and Macy’s Santaland. Hall will also be responsible for all in-store special events at the 90 Macy’s East stores. He rejoins Macy’s following a seven-year absence. He was at the store from 1985 to 1994, rising to vice president-creative director for sales promotion. Most recently, he was vice president of marketing and creative services for News America Marketing. In between, he was an executive at Loehmann’s. At one time in his career, he also worked at Bamberger’s, a former Macy’s division. Macy’s said McFaddin is retiring to pursue other interests. Due to her departure, Ronnie Taffet, vice president of public relations, publicity and visitor services, will report to Martine Reardon, executive vice president of marketing. Hall also reports to Reardon.

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