NEW YORK — Carla Slocum has joined Halston as vice president of women’s wear, confirming reports in WWD earlier this month.

In the new post, Slocum is responsible for setting up the Halston Design Group that will oversee licensing and partnership opportunities. She will work closely with creative director Bradley Bayou and will report to James Ammeen, president and chief executive officer of Halston.

Most recently, Slocum was a consultant, and earlier was with Kellwood New England, a unit of Kellwood Co., as vice president of design and merchandising for the Emme and Bill Burns groups. She also worked as vice president of product development and design at Liz Claiborne Inc. and held executive posts at Brooks Bros. and Saks Fifth Avenue.

“What attracted me to her was her multifaceted background,” said Ammeen Monday. “She’s a product-driven person, who understands quality, knows where products can be made, knows how to cost things, has a good taste level, has been a wholesaler and a retailer and has been to the Far East dozens of times.”

Ammeen said Slocum will work with him and Bayou to manage the brand in the women’s market. “What we need to do is coordinate what [Bayou] does with what we will be doing with broadening our base,” he said.

Halston has licenses for eyewear, sunglasses and jeanswear, and Ammeen sees the brand adding licenses for women’s suits, dresses, intimate apparel, swimwear and footwear. “We’re not rushing. We’ve been very patient with the brand. We reduced the number of licensees. We stepped back in order to go forward,” he said.

Slocum will begin to put together the Halston Design Group. “It’s in the formative stage. As we develop more product and more licensed partners, we’ll develop an in-house development team. We’ll want an image that’s consistent,” he said.

In other news, Rachel Weisz, Lauryn Hill, Joy Bryant and Elizabeth Rohm are among the celebrities expected to stop by Halston’s showroom today to check out the spring collection.

This story first appeared in the September 14, 2004 issue of WWD. Subscribe Today.

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