NEW YORK — Hanro USA, the American unit of Hanro of Switzerland, will launch a luxe collection of vintage-inspired lingerie at the Jan. 23-26 edition of the Salon International de la Lingerie in Paris.
The compact collection, which was previewed to the media at the Hanro showrooms here, featured four reproductions of original patterns dating from 1892 through 1900 from Hanro’s 121-year-old archives. Because the items are handmade, a few styles will be available as early as November, said Cindy Kelly, president of Hanro USA. She noted the collection would be sold exclusively as “limited editions” to major specialty stores in the U.S., Europe and the Mideast.
“The retailer who presents the most interesting ideas to merchandise and sell the collection will get the exclusive,” said Kelly, noting that three key U.S. retail players — Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman — will get a chance at the exclusives.
Kelly said European retailers will include Colette in Paris, Kadewe in Berlin, a Hanro store in Munich and two Harrods units — the flagship in London and a new store in Dubai, slated to open in January. Smaller, high-end specialty stores in Switzerland, in Geneva, Zurich, St. Moritz and Gstaad, also are being considered, she said.
The collection features four styles:
- Liestal, a lavish, hand-crocheted camisole of double-ribbed Chinese double-yarn silk embellished with moiré ribbons, circa 1892. Suggested retail will be $875.
- Davos, an elaborate knitted night jacket of light Chinese silk yarn that can be worn as a ready-to-wear item, circa 1900, will sell for $1,825.
- St. Moritz, a crochet-edge panty with petite handmade mother-of-pearl buttons interpreted from an 1892 design, will be listed at $560.
- Zermatt, a classic hand-crocheted cap trimmed with moiré ribbon, which will retail for $800, is an accessory from 1895.
- Klaus Wurmseder, general manager of sales for Hanro, based in Liestal, Switzerland, said, “It takes 20 days to create the hand-crocheted trim. As a result, distribution will be very limited to 340 pieces. We believe the first market for this collection will be the U.S.”