LONDON — Harry Winston has named three industry veterans, two of whom already work at Winston’s majority owner Aber Diamond Corp., to its new management team, the company said in a statement released to WWD Tuesday.

Peter Schneirla, Ray Simpson and Charles Stanley will report directly to Tom O’Neill, who is chief executive of Harry Winston and president of Aber, the Canadian diamond mining company that purchased a controlling stake in the New York-based jeweler in April.

“I am really excited to have such a talented team in place,” said O’Neill in the statement. “With their collective international expertise, I am confident that we can solidify Harry Winston’s position as the preeminent diamond jewelry company.”

All the appointments take effect immediately. Winston will make a formal announcement today.

Schneirla, a well-known gemologist and jewelry expert, will become vice chairman of Winston and vice president of Aber. He will work on merchandising, manufacturing and gemstone acquisition. The roles are new ones. He was formerly head of P.C. Schneirla Inc., a consulting firm specializing in the purchase and sale of important jewelry and gemstones. From 1984 until 1992, he served as senior vice president of jewelry and manufacturing for Tiffany and Co.

Simpson has been named chief operating officer of Winston, a new position. He will retain his role as vice president of corporate development at Aber. Simpson helped establish De Beers LV, the jewelry joint venture between the diamond mining and marketing company and LVMH Moët Hennessy Louis Vuitton, and served as its director of operations from 2001 to 2003. Previously, he was head of business development at De Beers from 1986 to 2001.

Stanley has been named vice president of market development at Winston, also a new position. He will retain his role as director of market research at Aber. Stanley joined De Beers LV in 2002 as part of the initial management start-up team for the brand. From 1994 until 1999, he worked at De Beers, overseeing marketing in Japan, South Korea, Vietnam and Australia.

The statement added that Robert Scott will continue as chief financial officer of Winston. He joined the jeweler in 1991, and has held various financial roles.

This story first appeared in the July 28, 2004 issue of WWD. Subscribe Today.

As reported Tuesday, James Seuss, who stepped down as ceo of Stella McCartney last week, will become president of retail and wholesale operations at Winston. Susan Korb has been named chief marketing officer.