NEW YORK — One of the U.S.’s best-attended beauty trade shows is gearing up to draw even larger crowds to its three-day event next week.

This story first appeared in the September 24, 2004 issue of WWD. Subscribe Today.

HBA Health & Beauty America, which kicks off Tuesday at the Jacob K. Javits Convention Center here, is getting ready for Inside Beauty, a new one-day conference that will focus on the well-being and neutraceutical craze now being linked with the beauty industry. HBA is expecting more than 16,000 attendees and 575 exhibitors to its show.

In conjunction with Nutraceuticals World Magazine, HBA will analyze one of the industry’s most influential and emerging trends: beauty from the inside out. The conference, which takes place at 10:30 a.m. Tuesday, aims to provide cutting-edge content for the nutraceuticals market and how marketers can better address this burgeoning area.

The conference will begin with a session called High Speed Trends on Track: Health & Wellness Enhancing Beauty, which will combine the latest market trends with the latest regulatory developments, and compare and contrast the regulations and claims of the dietary supplement world with those of the personal care world.

The second conference session, from 1 to 3 p.m., will feature nutritional and natural products expert Anthony L. Almada, BS, MS, president and founder of IMAGINutrition, who will discuss whether consumers can achieve cosmeceutical effects by taking products internally.

The second topic in this track will discuss findings from a recent report titled “Obesity in America: Understanding the World of Weight Management From a Consumer Perspective,” and how to use the results to tailor products for the health and beauty consumer.

Dr. Barry Sears, Ph.D., author of the best-selling book, “The Zone,” will conclude the session with a presentation on combating inflammation.

The final session runs from 3:30 to 5 p.m. and will discuss how companies are marrying health and beauty, and what needs to be accomplished to take this market to the next level.

HBA will also debut an interactive showcase created by International Flavors & Fragrances and Visionaire. The two companies have combined photography and fragrances to create an artistic wonderland, to provoke both visual and olfactory senses. Leading perfumers incorporated notes not usually found in perfumery, creating their interpretation of the smell and scent of cold, noise and heat. The exhibit is set up at the entrance to Hall 3B in the Crystal Palace during HBA.

— A.N.

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