MILAN — Donatella Versace has always gone for big jewelry and her new line is no exception.
Versace is introducing a bold line called the Silver Collection at the Baselworld Watch & Jewelry Show, which opens in Basel, Switzerland, this Thursday.
“I’ve always loved big, important jewelry, but let’s face it, it’s not an option for everyone,” said the designer. “I felt the need to widen our jewelry offering with a collection that made a statement, but without depending on the most precious of metals or stones to do so.”
The collection, which bridges the designer’s fine and costume jewelry lines, includes chunky designs, large rings and pendants embellished with the designer’s initials in Gothic letters or the house’s Medusa head, and stocky chains and bracelets.
Versace said these items “can be worn easily, every day,” adding that silver is “a wonderful metal — sporty and stylish at the same time…the pieces work right through from day to evening and on more formal occasions.”
The Silver Collection is made in-house by Versace’s Swiss branch, which also manufactures the company’s timepieces and fine jewelry.
Retail prices range from $95 to $650 for all-silver pieces and from $310 to $930 for items that have some gold details, such as a silver bracelet with DV initials in gold. The collection will be available at Versace boutiques around the world and at about 100 jewelry stores starting in June, with a particular focus on the U.S., English, Italian, German and Spanish markets.
The company expects to reach between 300 and 400 points of sale in two years. A spokesman said sales projections will be determined after the Basel fair. At Basel, Versace will also unveil a new line of writing instruments called Number One.
— Luisa Zargani