He will be based in Chicago and reports to Donald Franceschini, executive vice president of Sara Lee Corp. and ceo of SLPP.
Heid was ceo of SLPP-Pacific Rim and also ceo of hosiery North America and South America. A successor for the Pacific Rim is to be named.
The appointment represents a further realignment of the personal products operations into a geographic structure. Lucien Nessim, also a corporate senior vice president, continues as ceo of SLPP-Europe and South Africa.