NEW YORK — Hermes of Paris has made two key promotions in its U.S. retail team.

Anthony Fuccillo was named Hermes’ vice president of the retail division. Previously, Fuccillo was the managing director of the French luxury firm’s Madison Avenue flagship. Before joining Hermes in January 2003, he was general manager at Giorgio Armani’s boutique on Madison Avenue. He had also worked at Henri Bendel.

At Hermes, Fuccillo will be in charge of developing Hermes’ 15 stores in the U.S. He will also oversee the expansion of the company’s e-commerce unit. Fuccillo replaced Lowell Breving, who left the firm, and will report to the company’s president and chief executive officer, Robert Chavez.

Maureen Baltazar has replaced Fuccillo as director of the Madison Avenue store. She joined the company in 2000 as managing director of its Boston unit, and moved to New York in 2002 to become manager of the flagship’s men’s ready-to-wear, equestrian and home areas.

Prior to joining Hermes, Baltazar was the assistant general manager at Saks Fifth Avenue’s White Plains, N.Y., store. She reports to Fuccillo.

This story first appeared in the June 9, 2005 issue of WWD. Subscribe Today.

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