SPACE ODDITY: Guests arriving at the Grand Palais for the H&M runway show Wednesday were greeted by a lunar landscape dotted with silver modules. It was a great backdrop for celebrity photos: Noomi Rapace, Solange Knowles, Audrey Tautou and Virginie Ledoyen were just some of the bold-faced names in attendance.
The Swedish high-street chain showed silky Seventies trouser suits in cosmic prints, quilted Nylon outerwear and colorful moon boots for its H&M Studio collection, due to hit around 200 stores worldwide on Sept. 10.
Caroline de Maigret was first out of the gate in a silver jumpsuit. After circling the runway, she took over a DJ booth and began spinning tunes, as models including Kendall Jenner and Gigi Hadid strutted their stuff. At the end of the show, the silver modules lifted off in a cloud of dry ice to reveal Champagne bars.
Olga Kurylenko showed up in a white T-shirt and sweeping tulle skirt – from H&M, of course. The former Bond girl is prepping to play the female lead in Italian director Giuseppe Tornatore’s “The Correspondence,” the story of a love affair between a professor, played by Jeremy Irons, and a younger woman.
“I’m probably going to have to study quite a serious subject, because the woman is a student and she’s quite good at it, so I’m going to have to understand what I’m talking about,” she said.
Joséphine de la Baume is also playing a Bond girl, of sorts, in a spy comedy for Franco-German TV channel Arte. “It’s kind of a French ‘Mad Men,’ basically, about the Secret Service in the Sixties,” she said, suggesting that her character specializes in using her feminine wiles, so to speak.
She came with her husband Mark Ronson, fresh off winning the prize for British Single of the Year at the Brit Awards for his track “Uptown Funk,” featuring Bruno Mars. “I think it’s nine weeks today that it’s the number one in the States,” he said, adding that he is now working out his summer festival schedule.
British singer Florrie stars in the latest H&M Loves Music campaign and is preparing to bring out her debut album at the end of summer – though she has yet to settle on a title. “I feel like when I get that, it will really feel like it’s done. That’s like a big moment,” she said.
Ann-Sofie Johansson, H&M’s creative head of design, said the Paris extravaganzas, which it began staging in 2013, give her team an energy boost. “It’s such a challenging thing but also inspiring thing to do, this show. And of course Paris is the ultimate fashion city, still, so it gets us going and it keeps us coming back,” she said.