New York retailers had epic stories dancing in their heads.
Saks Fifth Avenue’s “Snow White and the Seven Dwarfs”’ windows celebrated the Disney film’s 80th anniversary, while Bloomingdale’s “The Greatest Showman” windows, inspired by the P.T. Barnum film, layers on the glitz with 7.6 million Swarovski crystals.
Macy’s and Bergdorf Goodman were city-minded: the former, calling out New York landmarks, the latter, cultural institutions such as a New York Botanical Garden tableau with plants from the Summer of Love.
Lord & Taylor with help from Hallmark Channel created feel-good scenes visible through the lens of enchanted snow globes. Barneys New York let the Haas Brothers’ wacky vision run free, resulting in giant mushrooms, psychedelic zebras, furry green monsters and other odd flora and fauna.
In Tokyo, Isetan Shinjuku’s shopping bags, which double as gift wrap, are a lesson in creative utility, transformed into origami-esque ornaments and reindeer for windows. Do try this at home. At Mitsukoshi’s Nihonbashi flagship, Santa studies a map of the world before taking off on his sleigh.
“Spectacular, Spectacular,” screams the theme of Paris’ Galeries Lafayette’s windows in the bright candy colors of a helium balloon and its peppermint-striped base. Printemps sends characters Jules and Violette by train, plane and automobile in search of gifts from around the world, while BHV opted for Hans Christian Andersen-style windows.
Liberty’s “The Night Before Christmas” takes in the roof of the store’s mock Tudor building, while Selfridges’ carnivals and parades visit colorful casts. While Pow! Bam! Wow! Harvey Nichols’ windows are a colorful, dizzying mash-up of LED lights, metallic foil, sequins and vinyl stars.