LOS ANGELES — Junior sportswear label Hot Kiss has joined the stable of American brands that licensing broker Cherokee Inc. hopes to spread globally. The companies announced last week that Cherokee will negotiate licensing deals for Hot Kiss in Europe, Asia and South America.
“A lot of our clients internationally are looking for young, emerging brands from the U.S.,” said Cherokee president Howard Siegel. “Hot Kiss obviously is one of the hottest emerging junior brands. We feel it’s a natural fit.”
Hot Kiss founder and ceo Moshe Tsabag could not be reached at press time. In a statement, he cited Cherokee’s “track record of success” as impetus for the deal.
The Van Nuys-based company has amassed a list of megadeals, starting with the 2000 deal that made Target Corp. the exclusive licensor of Mossimo-branded goods. Last year, Cherokee licensed its own brand to Carrefour, the second-largest retailer globally, and to Tesco, the largest retailer in the U.K.
The company is also working on international licenses for B.U.M. and Rampage, Siegel said.
“We’ve developed a network overseas,” he said. “We have a template and we have a staff who can get people where they want to be a lot quicker than if they try to do it themselves.”
According to Siegel, possibilities include licensing Hot Kiss to a major retailer or to a trading company, which would oversee production for a retailer or open stores for the brand. He declined to speculate on the size or terms of such a deal.