Leading bodywear companies are banking on breakthrough styling in ’94 – from zippers and buttons to crocheted fabrics. Here, some key strategies.

DANSKIN: Stylish dance clothing is the bottom line for New York-based Danskin, which is focusing its efforts on its new Dance Pants group. The three styles — a gym shorts look, wholesaling for $23; a sweatpants look for $28 and a palazzo pants style for $36 — step out in black, heather gray or natural cotton and Lycra spandex and sport a natural-color waistband that’s meant to be rolled down over the hips. “It’s inspired by the sexy workout looks worn by dancers,” said Maureen Broughton, the New York-based brand’s general manager. Dance Pants will preview at the Super Show in Atlanta Feb. 4 to 7.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus