By  on March 26, 2019

There was no actual red carpet, no flashbulb clicking press line. But Hollywood made its style known in Cupertino, Calif., on Monday, when Oprah, Reese Witherspoon, Jennifer Aniston and more took the stage to tout Apple’s new content strategy and streaming TV offerings.

Although Apple doesn’t have a specific dress code for its office or events, its late cofounder Steve Jobs is still the archetype of Silicon Valley fashion; his uniform of black turtleneck, jeans and sneakers still permeating the keynote stages of tech power nearly eight years after his death.

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